Scenarios & Strategy
The world is constantly changing. New markets and new customer requirements are emerging in ever shorter cycles. What will the future be like in 20 years?
By means of trend forecasts, benchmarking, studies (…) we make the future tangible to develop corporate strategies and design future products.
Different thought models in the form of scenarios enable us to anticipate the development of customer requirements and to design products and services for sustainable success.
Our customers are concerned about successfully defining, developing and marketing products. We supply what they need: the knowledge of market situations (especially in context of automotive industry) and the use cases of the addressed target groups. In addition, we have the methods necessary to be able to prepare forecasts on the change of requirements and estimate their probability of occurence in the future.
Guidelines that provide transparency in an ambiguous and complex environment:
- cross-hierarchical planning and implementation as a basis of vision & mission statements
- Scenarios for strategic decision-making
