Customer Oriented Products & Services
The purchase of a product has long since ceased to be regarded as a singular event. With new technologies and increasing competition, customer expectations of products and services are rising. The customer experience – the customer journey – is brought into the focus.
For our customers we find answers to questions, such as: How should a product be defined to still be competitive in 7 – 10 years? How is a product successfully defined in comparison to the competition? Which features are needed to survive in future markets?
Customer requirements are the guiding star throughout product definition.
- Providing a fully specified product or service – from initial idea to final deployment
- Characteristics management, product positioning & target setting
- Features & options definition, short, mid & long-term sales planning
