Marketing & Sales
We successfully market products.
Successful Marketing and Sales turn customers into glowing brand ambassadors. We provide expertise along the whole product lifecycle: future-proof product strategies, clear product positioning, thought-out characteristics management, support regarding start-of-sale and strategic sales ramp-up as well as distribution channels and optimizing sales processes and -network.
Overview
Characteristics Management
We are translators between strategy, customer and technology. In line with the strategic objectives, we define the characteristics for the products to be developed.
Customer-Centric Sales Landscape
Understanding the customer environment means providing a seamless experience over the whole value chain to us.
Customer-oriented Products & Services
Customer requirements are the guiding star throughout product definition.
Scenarios & Strategy
We provide transparency in an ambiguous and complex environment – by creating scenarios for strategic decision-making and cross-hierarchical planning and implementation as a basis of vision & mission statements.