We are translators between strategy, customer and technology.

A vision defines the long-term future situation, the guiding principle of an organization. It specifies the direction – for the development of the entire company, a division, a department.

We support our customers with developing the strategy and additionally create the connection to product development and the product in question. To achieve this, we use our methodical expertise as well as deep knowledge of markets and customers.

Our asset: based on our extensive experience in the automotive sector, we have developed our own method of being able to consistently break down strategic goals into concrete product characteristics.

Dimensions of Characteristics Management

Characteristics management

As part of comprehensive characteristics management – and with the ‘EFS catalog of characteristics’ developed by us – we create a framework in order to successfully bring the levels of strategy, market/customer and technology into line.

In addition, this enables us to advise our clients on the development of the right and consistent (brand) messages.

With the strategy in mind, what technology is needed to meet customer expectations?

Solution-oriented Brainstorming Session

From Strategy to Product

In line with our strategic objectives, we define the characteristics for the products to be developed together with our customers. We then translate these customer requirements into concrete technical requirements.

We bring together endogenous and exogenous contributing factors such as product characteristics, technologies, customer expectations, competitor activities and legal requirements.

With comprehensive characteristics management, we ensure the consistency of the characteristics on every level. For each level, these are listed in the correct degree of detail and translated into the correct “language”.

Truls Thorstensen


EFS Unternehmensberatung GesmbH
A-1030 Wien / Ungargasse 59/61
M. +43 676 459 2066
tthorstensen@efs.at / www.efs.consulting

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