On a strategic level, we define a set of product characteristics from the view of top management. When doing so, we ensure consistency with the overall brand message.
We are translators between strategy, customer and technology.
A vision defines the long-term future situation, the guiding principle of an organization. It specifies the direction – for the development of the entire company, a division, a department.
We support our customers with developing the strategy and additionally create the connection to product development and the product in question. To achieve this, we use our methodical expertise as well as deep knowledge of markets and customers.
Our asset: based on our extensive experience in the automotive sector, we have developed our own method of being able to consistently break down strategic goals into concrete product characteristics.
With the strategy in mind, what technology is needed to meet customer expectations?
We include the view of the market/customer with regard to (future) product requirements. Among other things, we also rely on our expertise in the field of Trends and Products, Strategy and Planning.
When it comes to technology, the requirements of marketing are broken down into concrete goals. We ensure that the customer requirements to be included are made available with the precision necessary for technical product development.
We work cross-functionally
We form the link between strategy and product. For our customers, we ensure that products are developed in accordance with the defined strategy and the brand positioning derived from it.