Customer Tailored Mobility
Driven by changing consumer needs, the mobility world is undergoing a profound transformation – the trend is moving away from an owner economy towards a user economy. Urbanisation, climate change and rapidly advancing digitalisation and automation are fuelling this development.
In recent years, new concepts have emerged that address different needs. These range from ride-hailing and car sharing to shared micro-mobility (e-scooters, for example).
This has led to an increase in the importance of overall mobility concepts. Many car rental companies now also offer car sharing and micro-mobility via their own mobility platforms. The expansion of the product or service portfolio influences an important key figure – namely the utilisation of the vehicles.
In order to remain competitive, it is therefore all the more important for providers to avoid idle time and to ensure the highest possible availability of all vehicles. Workshop visits and vehicle cleaning must be handled as time-savingly and efficiently as possible to ensure high uptimes. In addition to OEMs, other stakeholders (e.g. workshops) are therefore also called upon to address these trends and sharpen their strategies.
- Challenges: Vehicle utilisation levels are critical to success: providers need to ensure that their vehicles have the highest possible uptime. This also means reducing maintenance time.
- New opportunities: Development towards holistic mobility offers: Customers also want one-stop-shop solutions in the mobility sector.
- All stakeholders are called upon: Not only OEMs, but also workshops and co. have to adapt their strategies to new mobility trends.