Aftersales

Every company that sells physical products is inevitably confronted with the area of aftersales. Depending on the product, this can range from traditional customer service and technical support to the sale of spare parts. Aftersales can not only generate additional cash flow, but also represents the most important long-term point of contact with the customer. Hardly any other business area therefore has such a decisive influence on customer satisfaction, customer loyalty and thus on the future success of the company.

For a successful after-sales strategy, it is essential to understand current trends and to take into account changing framework conditions accordingly. Based on extensive market studies and our many years of experience, we have developed an approach to identify future trends as early as possible and to optimally exploit the associated potential.

In summary, it can be said that digitalisation and the development towards sustainable mobility solutions present the industry with major challenges and new opportunities at the same time. Companies need to seize the opportunities of digitalisation in the aftersales sector by developing data-driven services and personalised offers for customers. At the same time, technologies need to be made more sustainable to meet environmental requirements and promote the circular economy. Strategic partnerships and a holistic view of the product life cycle are crucial to operate successfully in the changing market.