Digitalisation Kicks In
In the rapidly changing automotive industry, digitalisation is having a profound impact on almost all aspects of the vehicle life cycle. Especially in the area of automotive aftersales, new horizons are opening up that are revolutionising the customer experience and offering companies unimagined business potential.
The increasing complexity and connectivity of modern vehicles make it possible to generate a wealth of data about the vehicle itself as well as its environment. This flood of data ranges from performance data and maintenance needs to real-time information about traffic conditions and environmental parameters. It is generated not only by the vehicles themselves, but also by suppliers, infrastructures and other networked devices. The evaluation and use of this data opens up a wide range of possibilities in automotive aftersales. By analysing customer behaviour and vehicle performance, companies can offer personalised and preventive maintenance programmes. This not only extends the life of the vehicle, but also increases customer satisfaction.
However, advancing digitalisation not only opens up new opportunities for existing players in aftersales, but also encourages innovative companies to enter the market. Start-ups and technology companies are developing solutions for the analysis and exploitation of vehicle data. By integrating artificial intelligence and machine learning, they can offer precise maintenance and repair services tailored to the individual needs of the vehicle and its owner. Digitalisation and the associated flood of data not only offer the opportunity to increase efficiency and optimise costs, but also open up completely new business opportunities. It is now up to the companies to seize these opportunities and actively shape the future of the industry.
Key Takeaways
- Challenges: The ongoing digitalisation and the development towards electric and autonomous vehicles require investments in new technologies and corresponding training.
- New opportunities: Digitalisation creates new opportunities to improve customer service, such as personalised offers and the use of IoT technologies.
- Improved efficiency: Digitisation enables automation and optimisation of processes and favours cost reduction and increased efficiency.
