Xuanyuan Award
Together with our Chinese partner Automotive Business Review (ABR), we founded China’s B2B automotive award in 2013:
the Xuanyuan Award.
In recent years, the award has successfully contributed to the promotion of the Chinese automotive industry, which has now achieved global competitiveness. The Xuanyuan Award is now one of the most prestigious B2B automotive awards in China.
“The mission of the Xuanyuan Award has been accomplished.”
After 11 years of successfully organising the Xuanyuan Award, EFS Consulting is stepping down as partner and co-organiser. The 12th Xuanyuan Award (Xuanyuan Award 2025) will continue to be organiszd by Automotive Business Review, adhering to the principles of ‘independent of personal relationships, business interests or other influences’.
Results highlight success
The results of the Xuanyuan Award 2024 ceremony show that the founding mission of promoting the development of the Chinese automotive industry, which is now globally competitive, has been achieved.
Ten winning vehicles were honoured by the independent jury, underlining the successful implementation of the award and the advanced development of the Chinese automotive market.
Aim of the award
The purpose of the award was and is to subject vehicles, with at least Chinese production, to an independent assessment by Chinese and Western experts. This assessment is carried out in a multi-stage process based on qualitative criteria.
The Xuanyuan Award aims to
- identify and discover the leading automotive products in the Chinese automotive industry in a better and more comprehensive way.
- promote Chinese Automotive Industry to develop in a quality-oriented, sustainable and competitive way.
In addition to the overall winner, vehicles are honoured in various specific categories. This provides a comprehensive insight into the state of development, trends and strategies in the Chinese vehicle industry.
“We are honoured that the Xuanyuan Award continues to improve and constantly strives to go beyond,
and we express our deep gratitude to everyone for their support and contributions over the past eleven years.“
Truls Thorstensen, Co-Founder and Initiator of the award, is retiring from his role as Jury President; he has been awarded the title of Honorary Jury Member of the award committee.
Maximilian Mrstik is also stepping down from his role as Head of Assessment. EFS Consulting will continue to be available for special enquiries requiring a western expert perspective.
We would like to thank ABR & all partners for the time we spent together and wish them all the best for the continuation and reorganisation of the Xunayuan Award.