Sales & Marketing
Going Beyond Market Entrance into Market Presence
For companies entering the United States, commercial success hinges not only on having the right product or service – but how well it resonates with the American audience. The U.S. market is vast, competitive, and highly segmented, with consumer expectations shaped by a unique blend of tastes, personalization, and brand authenticity. Capturing attention – and retaining it – requires more than replicating global strategies, it demands strategic adaptation.
At EFS Consulting Americas, we help international companies transform their global vision into compelling, actionable sales and marketing strategies that work in the American context. From aligning messaging with U.S. cultural and consumer norms, to designing pricing strategies that reflect local purchasing behaviors, we support you in crafting a presence that feels local.
Channel Strategy in the U.S.: Mapping the Right Routes to Your Customers
Tapping into the immense scale of the U.S. market means making smart choices about how to reach your customers. From sprawling distributor networks and hyper-targeted digital platforms to complex B2B procurement ecosystems, the variety of go-to-market models presents itself as a strategic and operational challenge.
Selecting the right mix of sales channel is not merely a marketing choice, it is a structural decision that affects customer relationships, margins, brand visibility, and long-term viability. Key considerations include:
- Evaluating channel fit with product type, customer base, and service expectations
- Establishing governance over distributor or reseller relationships
- Aligning marketing spend across digital and offline touchpoints
- Transforming visibility into pipeline performance and customer feedback
EFS Consulting Americas: What we do in Sales & Marketing
At EFS Consulting Americas, we understand that a successful U.S. entry requires a clear, compelling go-to-market strategy. From localizing your messaging to utilizing the right channels and fostering great customer experience, we offer a comprehensive suite of services to establish a sales and marketing foundation for long-term success.
- Message Localization
- Marketing & Sales Channels
- Lead Generation
- Pricing Strategy
- Customer Experience & Retention
1. Message Localization
We help you adapt your communications to resonate with local audiences while maintaining global brand integrity.
- Analyze U.S. consumer preferences & expectations
- Establish a local online presence
- Align messaging with local product portfolio
- Ensure consistency with global corporate image
2. Marketing & Sales Channels
We guide you in building effective, scalable channel strategies across the American commercial landscape.
- Establish a distributor network
- Analyze the most appropriate communication channels
- Coordinate omnichannel campaigns
- Engage in the U.S. media landscape, industry events & speaking engagements
3. Lead Generation
We support you in generating and nurturing demand through targeted campaigns, strategic content, and the right technology stack tailored for the U.S. market.
- Design & execute U.S.-focused lead generation campaigns
- Develop workflows for nurturing leads
- Set up CRM systems & reporting processes
- Create compelling thought leadership & gated content
4. Pricing Strategy
Equipped with analytical rigor, we create successful pricing strategies that strike the right balance between competitiveness and value generation.
- Analyze the competitive pricing landscape
- Define appropriate pricing models according to customer base
- Test & steer rollouts of experimental pricing measures
- Derive a segmentation-based pricing structure
5. Customer Experience & Retention
We help you establish localized support systems that ensure satisfaction and foster lasting customer relationships.
- Outline a localized customer onboarding process
- Set up local customer service teams
- Integrate multichannel support
- Develop customer health monitoring frameworks
Why EFS Consulting Americas as Your Sales & Marketing Partner
In a market as vast and diverse as the United States, even the strongest offerings can falter without a well-calibrated sales and marketing strategy. At EFS Consulting Americas, we understand the nuances of U.S. consumer behavior, regional market dynamics, and competitive positioning.
Our team goes beyond strategy decks – we help international companies localize their messaging, build high-impact campaigns, and implement systems that generate and sustain momentum. Whether you’re establishing initial brand awareness, expanding into new customer segments, or optimizing an underperforming funnel, we bring a hands-on, insight-driven approach tailored to your goals.
When you partner with EFS Consulting Americas, your market entry becomes a measurable success – anchored in valuable insights, built for growth, and driven by real commercial impact.
