When defining products with short development times, the focus is primarily on analyzing the existing data material. The decisive success factor is to have the necessary information available very quickly and repetitively in a sufficiently large data sample. This enables us to react promptly to things as they happen.
Products with longer development times and products that are intended to open up an as yet undefined market or niche are subject to more complex analytical requirements. This is where we deal with trends. The early recognition and understanding of trends that could influence both the market situation and the considered use cases is essential.
In order to finally make decisions for one or more possible future scenarios – and the associated product definition – the entry-level scenarios must be assessed. Specific research, experience and specialist know-how are particularly important here – competences that we bring with us.