EFS Consulting
Liliana Simon, Yaryna Mykytyn und Roman Benedetto beschriften Post-Its

From Market segmentation, product positioning to volume planning. With our customers we successfully develop products.

Product Planning

Target of Product Planning is to

  • Increase market coverage
  • Achieve higher configurability
  • Offer competitive features
  • Place competitive prices
  • Increase the market share
  • Push sales volumes

In this area we support our customers with

  • Market segmentation
  • Key buying criteria
  • Product positioning in comparison to competitors
  • Base type definition
  • Feature planning
  • Volume planning
  • Base Veh. & Feature pricing

From Market to Product Portfolio

Accurate sales input as the most crucial ingredient for a successful platform.

Which inputs do we need from sales planning to create a successful platform?

Base Type Portfolio

  • Which basic vehicles do we want to build?
  • What is their main specification?

Feature List

  • Which features do we want to offer to the customers?
  • Which is standard equipment, which is optional?

Vehicle Configuration

  • What is the configuration of a typical vehicle
    – in the entry segment
    – in the volume segment
    – in the premium segment

Volume and Price Planning

  • What volumes are planned for each base type, each feature?
  • What prices can be achieved by each base type, each feature?

People